UequalsU

In January 2020, the HSE Sexual Health and Crisis Pregnancy Programme (SHCPP) launched a new campaign to address HIV-related stigma.  The campaign focuses on the fact that someone on effective HIV treatment cannot pass on HIV to sexual partners, and references the global U=U campaign:

Undetectable = Untransmittable

UequalsU

The campaign was developed by the HSE SHCPP in consultation with a number of community groups and HIV & sexual health NGOs, including HIV Ireland.  Funding for the campaign was provided by the Department of Health as part of the HIV Fast-Track Cities initiative. One of the targets of this initiative is Zero HIV Stigma and Discrimination.

The campaign aims: (1) to highlight the importance of treatment for people living with HIV, and the benefits of treatment for their own health; and (2) to eliminate worry or fear people living with HIV may have about passing on HIV to sexual partners.

Effective HIV treatment makes a person’s viral load undetectable and HIV untransmittable.

HIV cannot be passed on to sexual partners.

The campaign was advertised on public transport, in social venues and in college locations across the country, as well as on digital platforms.